As is customary with RSMEDIA clients, they usually become repeat customers and natural products store Retour Aux Sources is no exception. This latest redesign of their website is a much more sophisticated version than their previous one. It’s packed with much more features for the online store as well as a fresh new look, thanks to our very own Karine’s re-branding who did a wonderful job giving the store’s new business concept a fresh new look.
Francine the owner had decided to take the store in a new direction and she needed re branding to go with her new business concept. We thank her for her confidence in us and wish her the best of luck in her new endeavor.
It is with a sort of bitter sweet sentiment that we at RSMEDIA announce the launch of the new and last website for The Showmen. These classy gentlemen have been with us from our very beginning years ago when they entrusted us to create one of the several websites we created for them over the years. And every one was a pleasure to create because of the “carte blanche” they would always give us. We’ve always had a symbiotic relationship with them probably because of all of our musician backgrounds and so trust was never an issue. We actually go back a long way, and long before it even dawned on us to make websites when our own musical careers were our only focus and we hadn’t even imagined how happy we’d be doing something other than music. Yet here we are announcing your final website all these years later.
A 50 year musical career is a milestone meant only for the great ones and it’s with that sentiment that I (Robert Santos) and Frank Saragosa would like to thank you for not only being one of our oldest and longest standing clients but even more importantly for being our good friends for even longer. To any of our other clients reading this The Showmen were an institution, They were the bar by which all others in their domain aspired to reach. If you ever were lucky enough to attend an event hosted by them you’d know what I’m talking about.
We wish you the best of luck in whatever you wish to undertake now.
Special thanks to Robert Diodati and Mario Pampena for being the definition of a class act.
Big Hugs to you.
According to Research, 59% of adults age 65 and older are online, and 46% of those adults are using social media.
Despite the myth that older people can’t manage technology because of cognitive deficits, seniors are flocking to social media at a rapid pace. In fact, Facebook, Twitter, Google+ (and Hangouts), Pinterest, and Instagram all note higher adoption rates among adults 65 and older ─ and see seniors as their fastest growing audience.
Seniors Benefit Socially, Mentally, and Physically
Older adults who have had positive experiences on social media have reported elevated moods. An American Psychological Association (APA) study found that seniors who spend time on social media sites were more likely to participate in activities that can lead to greater health, such as cooking healthier recipes, and finding easier ways to clean and maintain their homes. The study also indicates that they have lower blood pressure and fewer instances of diabetes, and less negative health habits such as smoking, depression, or disease. This is attributed to the ability for self-education on any number of topics, and remaining in-the-know about the latest technology trends.
Social Media Keeps the Family Together
Facebook is particularly useful for linking up with loved ones. It makes for more frequent conversations and helps close the generation gap. Sharing current photos allows seniors to see their grandchildren change and grow, and creates a closeness and involvement that may not have existed, especially if the family isn’t living close by. Video chats also are a great way to communicate in “real time”. There is also the opportunity to relive fond memories or create new ones through postings of photos and home videos.
Family Peace of Mind
When a family lives apart, there can be stress and anxiety on both ends. Social media allows seniors and their families an easy way to check in as often as they wish. This is especially important if the senior is living alone and may experience ill health, a fall, or may not be eating or sleeping well, taking medications, or getting any form of exercise. Family caregivers can use social media to ask critical questions that will let them know what’s occurring in their loved one’s life.
Community Engagement and a Sense of Belonging
Feeling connected is very important to any senior’s wellbeing. Social media allows the senior to make plans with others to meet up outside of the home. It also allows seniors who are unable to leave home to socialize online to combat loneliness.
Shopping Online offers Convenience and Savings
Even if a senior can’t venture out of the home – due to physical limitations, inability to drive, or inclement weather, for example – he or she can always shop online and enjoy the ease of home delivery. In addition, there are lots of money-saving coupons and online sales, which can be especially convenient and sensible for those who are penny-pinchers or on a fixed income.
Some Precautions Should Be Taken
As a caregiver, you may want to monitor the senior’s activities. You may want to make sure that the loved one is not falling for phishing scams and the like. You may also want to make sure they are connecting with trustworthy people – especially if they are conversing in chat rooms and through blogs. Also watch their monetary spending – you don’t want your senior overspending on items they don’t need.
As government and public health officials take aggressive action to slow the spread of the coronavirus pandemic, nearly every individual and organization now feels the impact. The coronavirus pandemic indicates a need for a big shift toward how people accomplish daily activities and do business. That “shift” has been the online world. Never before has online marketing been so important to businesses. And while marketing budgets may appear to be an easy target for businesses looking to make budget cuts. A cut in marketing activity is a short term fix that is sure to have long term consequences. Maintaining visibility in your market is essential for long term profitability and continued investment.
Here are a few things your business should consider doing .
1. Connect With Your Customers on Social Media During a Critical Moment
We’re all dealing with the impact the coronavirus outbreak has had on our lives whether you’ve tested positive or not. We’re all taking precautions. We’re locked in our homes and our kids aren’t in school. We can’t visit our friends. We can’t eat at our favorite restaurants or go out to the movies. Sure, all minor conveniences but stressing nonetheless. This is a time to really show empathy to others and help out where you can. This is a time we all need to be sensitive — and not too salesy or pushy — but it’s a great opportunity for your brand to stand out during a difficult time. More people are on social media now while stuck at home, scanning for updates and trying to stay connected in a suddenly isolated nation.
2. Make Sure Your Business Can Be Found Online
In case you haven’t noticed, more people are online right now than in their cars or walking the sidewalks. Search traffic has increased significantly over the past week and will continue to climb as we hunker down. We’re all glued to our computers and phones looking for updates within our community. We’re also looking for entertainment and ways to pass the time. For many, that includes shopping online.
Anything online right now will be consumed more than ever before. This is not the time to be hidden online. You should be using search engine optimization (SEO) strategies to climb to the top of Google’s search engine results pages (SERPs) so your business can be easily found. This is not a time for a business to go into a shell and poke out your head every few days to see if the sun has come out.
3. Prepare Your Business For the Bounce-Back Surge
As we noted in a previous post, the coronavirus outbreak should fade (just as it has in China) after a few months. That’s when normalcy returns and consumers’ spending habits stabilize. You have to remember that SEO is more of a long-term strategy. What you do today for your SEO campaign will affect your organic search traffic two months from now. Pausing your SEO campaign now could have a detrimental impact on your revenue potential two months from now when the coronavirus starts to become a distant memory.
4. Unique Circumstances Provide Opportunities for a Special Offer
During this uncertain time period, you have the opportunity to show support for your customer base by offering special discounts that will keep your revenue flowing. Identify your product-market fit and create a special offer. Many people are at home browsing, looking for discounts to save money during a time of unrest. It’s a great way to engage with your customers and keep a steady stream of revenue that will keep your doors open. You can push out your special offers through pay-per-click (PPC) advertising and social media.
5. Local SEO is now More Relevant; So Are Your Online Reviews
We’ve all reduced our travel and are staying close to home. In the rare times when we do leave our house, we’re looking for nearby destinations for services and supplies. So you want to make sure your business is using local SEO strategies to optimize your website for “near me” searches. You want customers in your geo region to be able to easily find you online so they turn to you first. At a time when we’re all looking for more convenience, this gives your business a chance to provide assistance during a critical time for families.
6. Be Prepared to Pivot as a Business and Inform Your Customers
In a fluid situation, your business should also be fluid. This is a time that you should find ways to connect with your customers like never before. It shows empathy and keeps you relevant at a time when your business may have been impacted by people staying at home. For instance, restaurants are shutting down right now because customers aren’t dining in. You should make sure you’re offering free delivery services. Also, let your customers know you’ve increased your sanitary practices and how you’re doing that specifically.
But other businesses should pivot right now, too, as we stay in. Gyms have closed their doors in an effort to prevent the spread of the coronavirus, but why not offer online workout classes right now? Dentists could offer online consultations. Grocery stores should offer free curbside pickup. All of these opportunities can be boosted with strategic social media campaigns.
7. Don’t Fall Victim to the Panic Move
How much toilet paper do you have at your house right now? If your answer is a closet full, you’re likely one of the people who flocked to the store when the coronavirus hysteria started to accelerate over the weekend. That’s not how you want to react if you want to implement a smart digital marketing strategy. You never want to make a panic move. You always want to use metrics and analyze all of the data you have available before making a decision.
Knee-jerk reactions usually don’t end well in digital marketing. Think carefully when reacting quickly to a sudden shift in the economy or market.
8. Use this Down Time to Finish Your Digital To-Do Lists
Now that you’re not commuting to the office or taking in-person meetings, your schedule has likely freed up some time for you. Those marketing items that may have fallen through the cracks and been overlooked can now be addressed.
Perhaps your website needs a fresh look with a redesign. RSMEDIA’s website design team can overhaul your website all while working remotely.
If you have any questions about how RSMEDIA’s full-service digital marketing agency can help your business grow, please contact us online or call us at 514-258-5112.
Our world is facing a very serious challenge with the spread of the coronavirus, but there is hope on the horizon. Businesses have been greatly impacted as the economy has taken a hit. Grocery stores have been left with empty shelves while restaurants are like ghost towns.
As a business owner, you’re likely looking for ways to survive the wave that has Canadians shifting their budgets. If you’re following the constant news updates about the coronavirus, you’re likely wondering if we’ll ever be able to leave our homes again.
But this situation isn’t going to last forever. And your business isn’t closing. As one medical expert said on the news last night, “it’s going to get worse before it gets better.” But don’t overlook the end of that quote: It’s going to get better.
Want proof? Look no further than where the coronavirus started.
According to CNN, China is lifting travel restrictions and life is returning to normal. The coronavirus outbreak has largely been contained across China with lock downs lifted and employees returning to work. China reported only 20 new cases Sunday. That’s a huge contrast to February when China reported thousands of new infections a day.
Even better news came Thursday, when China marked a milestone. For the first time since December, China had no new domestic cases of coronavirus to report.
Canada is about six to eight weeks behind China in the spread of the virus. If the trend holds, Canada should also see a dramatic decrease in positive tests sometime around May maybe even late April .
This should only be a small interruption for your business. And when normalcy does return soon, you don’t want to be left behind your competitors in a race to regain any potential lost revenue.
At a time when much has come to a standstill, business owners need to keep pushing forward with the reality that they will need to be positioned for a strong financial second half of 2020 to meet their revenue goals.
What you don’t want to do now is come to a grinding halt with your digital marketing efforts, That would be a mistake and a complete waste of the time and resources you’ve already poured into your business to gain traction in a crowded online marketplace. You would lose ground to your competitors and put your business in a position to fail in the second half of 2020 when — by all indications — we will have moved past this unfortunate coronavirus outbreak.
If you have any reservations on how to market during these special times we understand and that is why we are available to discuss with you how to go about this.
Stay safe and we shall all make it through this soon enough
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