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Write what you Know.”

Mark Twain

So you’ve met a social media guru !

Social media isn’t rocket science but when done right, it’s actually thought out and strategic. And thought out and strategic has a much higher chance of being effective and achieving your goals. It simply can’t be accomplished with a one size fits all strategy. Social media marketing and marketing, in general, requires quite a lot of research and analysis to understand your target audience and market. So, when you come across a so-called “social media guru” handing out advice without having taken the time to know and understand the target audience or the market landscape, what you are getting is not …
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It’s unthinkable to be in business in 2017 without a website

Why every business without a website is losing out! How many times have you driven by a business that peaked your curiosity and told yourself that when you got back home, (cause you couldn’t while driving obviously) you would look them up online to and find out more and see what they were all about . Only to find out that they have NO website!! There is a default Google maps listing for their business but no other information can be found. You suddenly become disinterested and move on to another similar business that showed up in your Google search …
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Why doing your own marketing is disastrous for your business

It never ceases to amaze me when I meet business owners who feel marketing is as an amusing hobby within their business duties. In one particular case I was told “I tried social media and I didn’t like it and anyways it doesn’t work, So why should I pay someone to do it when I can do it myself ! ”  So I decided to take a look and of course what I found were poorly thought out ads with horribly amateurish graphics that were obviously created by himself. But what this ” Do-it-yourselfer ” doesn’t understand is that basic …
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12 Social Media Errors that Companies Commit

Social media offers fantastic opportunities to companies who want to increase their reputation, create traffic to their website, generate sales and leads. Unfortunately, some brands still fail to understand social media and do not get the results expected. Today, I suggest you discover 12 social media errors that brands commit (and how you may be able to avoid them). 1. Having an inadequate or no budget A brand that does not invest financially in its social media program does not give itself the means to effectively use social media to achieve the company’s overall marketing objectives. If a few years …
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Why you don’t need an App

Almost each new web design customer we get is requesting that we make them an application. Applications are extremely popular nowadays, and that has never been more clear than when we converse with our customers about their online needs. They’ve heard they’re the heavenly chalice of marketing, however they don’t really know without a doubt. (In spite of the fact that it’s unmistakable from the application designer’s rates that they believe it’s a gift from the gods.) And something in your gut is telling you that applications, as with most supposed blessed chalices usually are more of a scam than a gift …
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10 benefits of a social media campaign for your business

A while ago I had written a blog post about Why having just a facebook page is not enough for your business ! And while that still remains true in the sense that having only social media as a marketing strategy will prove to be ineffective and yeild limited results, Having a well balanced markeing strategy that’s customized specifically for your business is truly the best strategy. In today’s world having a social media campaign tailored to suit your business goes hand in hand with having a website and other marketing tools that work together for you. Here are just …
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Are you ready for Mobilegeddon ?

A year or so ago, we wrote on the RSMEDIA blog about how a responsive website would be beneficial, it’s a subject that’s been extensively covered all over the web and by now we should all know the benefits of having a responsive website, meaning one that transforms and adapts to all devices that can be used to view your website. That article focused primarily on aesthetics and functionality and how that translated into a better user experience and so on… But now a more pressing motive emerges as a reason for your website to be “responsive” (mobile-friendly) Are you ready for a …
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If you build a website they will come!

“If you build a website they will come” ! This is a common misconception about getting a website done, Often as web developers we find ourselves in the awkward position of trying to explain that a website is just a tool albeit a vital tool for marketing. A client often imagines getting a website done and they are suddenly inundated with business and their promotional work efforts end there. Then we as web developers are left with the awkward task of trying to explain that a website is not a magical force that suddenly grants wishes, It is a tool …
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Before saying, “Just make it look nice!” here is a graphic designer’s process you may not know of…

In my 13 years as a graphic designer, I’ve heard a lot of “Just make it look nice!” In some cases certain projects are simple and self explanatory, but graphic design is not only about making a product or service offered look nice on a pamphlet, flyer or package. There’s a lot of behind the scenes stuff going on before you can arrive at a good looking final printed product. Every project is different, but the same recipe applies to more or less all projects. A graphic designer first needs to be made aware of the service or product offered; …
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Why having just a facebook page is not enough for your business.

I’ve heard this many times lately, ” I don’t need a website I have a facebook page ” and while this is commendable because facebook is still for now a valuable tool , I can’t say it enough how much of a mistake this is, using only facebook is not only bad its actually detrimental to your business and this is why: ( for the sake of this blog post I’ll use my favorite sushi restaurant as an example ) 1. Not Everyone Can See You Because Not Everyone Is On Facebook Sounds really simple doesn’t it ? Of course there are millions of …
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