A Message to Our Valued Clients Is Your Site Helping or Hurting Your Business? (A Friendly Reminder from RSMEDIA) Remember that website we built for you back in 2017? It was a game-changer then, wasn’t it? You were excited about the new look, the fresh content, and the potential to reach more customers. But here’s the thing: the online world is constantly evolving. What was cutting-edge seven years ago might now be outdated, even hindering your growth. Think about it: Is your website still mobile-friendly? More people than ever browse on their phones, and a clunky mobile experience can send …

Crafting Smart Strategies: Maximizing Your Marketing Budget with RSMEDIA In the dynamic landscape of business, effective marketing is the lifeline that propels growth and establishes a brand’s presence. For small business owners, every dollar invested is a significant decision, and at RSMEDIA, we understand the value of a carefully allocated marketing budget. The Balancing Act: Allocating Your Marketing Budget Determining the right percentage of your budget to allocate for marketing is a crucial decision that depends on various factors. While industry norms suggest a range of 5% to 10%, we acknowledge that small businesses operate in diverse environments. Our team …

Unleashing the Power of Social Media Marketing In the dynamic world of digital marketing, businesses are presented with a myriad of options to promote their products and services. Among the heavyweights are Social Media Marketing (SMM) and Google Ads. While both have their merits, this blog post will champion the extraordinary effectiveness of Social Media Marketing, especially in terms of cost efficiency. We’ll explore when and why it surpasses Google Ads for businesses like yours. Social Media Marketing: An Unparalleled Connection Builder Social Media Marketing revolves around building connections, fostering engagement, and creating a vibrant brand community. Here are the …

Advertising on social media is important for businesses because it allows them to reach a large audience of potential customers quickly and effectively. Social media platforms have a massive user base, with billions of people using them every day, so advertising on these platforms can help businesses to reach a large number of people in a short amount of time. Additionally, social media advertising allows businesses to target specific demographics and interests, which can help to ensure that their ads are seen by the right people. This can help to increase the effectiveness of the ads and ultimately lead to …

Being a small entrepreneur in Quebec has always been a big challenge. Almost 60% of companies close their doors before they are five years old. Even so, entrepreneurship continues to expand and contribute to economic growth: In 2018, small businesses contributed 37.5 % to gross domestic product (GDP) generated by the private sector, while the contribution of medium-sized businesses was 14.4 % for a combined total of 51.9 %. The contribution of large businesses was 48.0 %. As you can see small and medium-sized businesses are actually responsible for more than half the total income of lf of Canadian families …