You’ve heard it before. “It’s no longer acceptable for small businesses to neglect activity on social media.” But chances are, as a business owner with a vast array of responsibilities, writing Facebook posts and posting photos to Instagram isn’t high on your priority list. And that’s okay. It’s a full-time job. One of the biggest mistakes a business can make is to open all possible social media accounts and then forget to maintain an active presence. Without consistent engagement on social media, your customers are likely to become turned off by your business and move on to a more engaging competitor. It might sound great to have an existing employee pitching in with social media efforts, But you’re better off hiring a social media expert to manage these tasks. If you and your employees don’t have any social media marketing experience, the time that you’re spending posting to these channels may be a waste of time and money. For starters you may be paying for ads that are improperly configured and not reaching the target audience thus rendering them a waste of your hard earned money. Also you may be doing damage to your business with unprofessional looking graphics and lastly you need to be running your business and this burden is taking you away from where you are most needed.
Here are 5 reasons that will help you understand why and how social media management will increase the impact in your business.
Reason # 1: Grow Business As a small business owner, you’re wearing many hats in the business. In between answering emails, phone calls and all the other tasks that are part of your job, you’re expected to magically squeeze in time to actually sit and work on social media content. Believe it or not, this problem can be solved. By hiring a social media manager, you will save so much time as they work behind the scenes creating beautifully branded content specific to your business needs. People today are spending a lot of time on social networks, thus making them the perfect medium for driving traffic to your website and gaining clients. Social media campaigns, when done effectively with a goal in mind, can be used to drive traffic to your website and brick and mortar business. Campaign goals could include marketing objectives such as multiplying your audience, brand awareness, expanding reach, growing engagement, or informing your clients on your services. All this on a consistent basis and relatively affordable price point.
Reason # 2: Curate Content There’s nothing worse than searching for a business on social media, only to find that their page hasn’t been updated in ages. A social media manager will obviously post consistently on each platform. They’ll also know what format and type of content will work best on each platform – instead of just posting the same post on each profile your business has regardless if it works or not. The content created and adapted for social media is a crucial part of marketing. Using graphics, pictures and video for Facebook and Instagram, writing short and effective twitter posts, creating several iterations of post copy, or creating professional looking graphics are just some of the ways a social media manager makes impactful content appropriate for each network. When you pay for professionals to manage and make content, you are also paying for their graphics software, efficient social media management platforms, and creativity. Reason # 3: Target Audience A social media target audience is a group of people that you’ve identified that you want to appeal to. This can be based on demographics such as age, job title, income level, education, location, or behavior. Your social media target audience consists of the people who are most likely to be interested in your product. A social media manager will be able to configure each post to reach your specific target audience thus using your hard earned money in the most cost efficient manner possible and minimize wasted funds with ineffective posts that are not reached the target audience. Reason # 4: Geo Localisation Your business likely doesn’t have unlimited funds to spend on marketing. In the advent of geolocation features in social media platforms like Facebook and Instagram, It is now easier and more affordable for small businesses to stay competitive and reach more efficiently more potential customers. But these configurations have to be done by an expert or you will just be wasting funds on inefficient ads that are once again not reaching the desired audience. A professional social media manager will be able to do that and much more.
Reason # 5: Analytics A social media manager is familiar and knowledgeable about social media analytics and what they mean. They can analyze the results of your posts (what times to post, engagement, post reach etc.) Without analytics, we wouldn’t know if our marketing strategy is working or not, which leads to a huge waste of time and more importantly your hard earned money. Knowing how to interpret the numbers is just part of the job of being a social media manager. As well as knowing what to do with them going forward. For example managing the ad budget according to these numbers or how to tweak a campaign to get better results. This comes with experience and well as intuition.
Social media is now more than ever a necessary part of any business strategy that can facilitate meaningful connections with consumers. With changes in trends and technology, Social media managers with know-how and experience are key to exercising effective social media engagement and management. At RSMEDIA we quite often even work as a team, pairing up with colleagues so as to ensure maximum results for your business. If you are interested in knowing more about our social media marketing services give us a shout and it will be our pleasure to chat with you.
It’s always a pleasure for us to be tasked with bringing a longstanding business to today’s business reality. Meaning we love to create the tools required to succeed in today’s market. Every client’s needs represent unique challenges for us and Chaussures Bari was no different. But as our clients already know, We are all about taking on challenges. We’ll do whatever it takes to get the job done and leave the clients with big smiles on their faces.
But RSMEDIA isn’t only about producing quality work at unbeatable prices. We also pride ourselves with our after sales service. For us it isn’t enough to just hand over the “keys” to the client’s new e-commmerce website and just walk away. We literally took care of everything from A to Z including training the client on how to manage their new store.
We wish Mike & Nick all the success in the world in this new endeavor of online commerce.
So without further ado we’d like to present to you the new website for Chaussures Bari. chaussuresbari.com
As many of you know, especially our regular clients who read these post announcements on our website, There are a few recurring themes. One of which is we like to have fun with the titles of the posts, we usually go for something purposely cheesy just for fun. The other one is where we thank our clients for having been a pleasure to work with as well as having put their trust in us for their project. Well I’m glad to say that this post is much of the same, Yes we had fun with this title, Yes this client was a pleasure to work with, And yes of course we are grateful for their trust in us. What’s different than usual this time is that we’ve discovered these unique dishes and simply fell in love with them. Everything from their Cheesy Bowls to their Floties are a beautifully flavored and like nothing you’ve ever tried before. We truly believe this South-West Montreal takeout eatery will quickly become a favorite in that neighborhood with many more Montrealer’s from the four corners of the island making a pilgrimage to enjoy one of their unique dishes.
On behalf of everyone here at RSMEDIA I’d like to thank Terence, Derek & Michael for being an absolute pleasure to work for. They couldn’t be nicer guys. We truly enjoyed this project and look forward to working with them again in the future! I’d also like to say that RSMEDIA is blessed to have such fascinating clients with such unique businesses and visons of their product. I say this in every post but RSMEDIA truly has unique clients. And these gentlemen are no exception. If you are in the area we highly recommend making it a Bonyard night.
Without further ado we present you the new website for Restaurant Bonyard bonyardmtl.com
Strong client relationships are the backbone of RSMEDIA. The shift towards remote business relationships is a growing trend that will only continue to rise in this global economy. But it does present a unique set of challenges for those working remotely with clients. Building the trust that those relationships require can be challenging.
When we were approached by our latest client Williams & Croft (Toronto) to design their branding and website, We knew we were right for the job despite them being located in Toronto and us in Montreal. It was a challenge we gladly accepted because we have experience working with long distance clients and also clients from the financial sector. What we didn’t know was how pleasant it was going to be to work David Croft and Vicky Williams. They couldn’t be nicer people and really facilitated our job by giving us “carte blanche” to perform our work.
Usually the biggest challenge is building enough trust quickly so that we can focus on our work and the client on theirs so as to not waste time, energy and money and ultimately the project’s value. But in this case David was very clear from the start that he trusted us and our work 100% and actually made us feel great about undertaking this project.
From the get go when we started designing their branding, we soon realized how amiable they were going to be to work with and this harmonious relationship continued through to the website. David Croft and Vicky Williams couldn’t be nicer people to work with and they really facilitated our job by giving us “carte blanche” to perform our work. We couldn’t be happier to have worked with such professionals in the insurance industry once again proving that this type of long-distance client relationship not only can work, it can even flourish if the partnership is right.
On behalf of everyone here at RSMEDIA we’d like to thank David and Vicky for entrusting us with this wonderful project. We couldn’t be happier to have worked with such nice people and the next time we are in Toronto we’ll have to drop by and say hello!
If there’s one thing we can say here at RSMEDIA is that it’s never mundane. We get clients from all walks of life and from such varied industries. Mount Royal / Walsh is no exception. We are positively thrilled to have been given the opportunity to create their new website. In these times of worldwide pandemic it can be challenging to work with clients but we never back down from a challenge and this website was a pleasure to create. This because the folks at Mount Royal / Walsh were a joy to work for. They basically gave us “carte blanche” for this project and so we got started right away due to a tight deadline which was important to them at the time and that we respected of course.
On behalf of everyone here at RSMEDIA I’d like to thank Giovanni for being so affable and easy to work with. Also I’d like to thank Mr. Wayne Hynes for putting his trust in us to work for such a well respected entity in the marine community. We truly enjoyed this project and look forward to working with them again in the future!
So without further ado we present you the new website for Mount Royal / Walsh mrw-group.com