According to Research, 59% of adults age 65 and older are online, and 46% of those adults are using social media. Despite the myth that older people can’t manage technology because of cognitive deficits, seniors are flocking to social media at a rapid pace. In fact, Facebook, Twitter, Google+ (and Hangouts), Pinterest, and Instagram all note higher adoption rates among adults 65 and older ─ and see seniors as their fastest growing audience. Seniors Benefit Socially, Mentally, and Physically Older adults who have had positive experiences on social media have reported elevated moods. An American Psychological Association (APA) study found …

If you are looking for pre-made face masks in the stores, you’re probably having a hard time finding them. So why not make them at home? Making your own face mask will save you money and it can be washed to be re-used, thus reducing waste. Download this template for instructions on how to create a protective mask from an old t-shirt, and a cutout to guide you through the process. No sewing is required! This is a facial mask model that anyone with a pair of scissors can make. Keep yourself, your family and those around you safe while …

As government and public health officials take aggressive action to slow the spread of the coronavirus pandemic, nearly every individual and organization now feels the impact. The coronavirus pandemic indicates a need for a big shift toward how people accomplish daily activities and do business. That “shift” has been the online world. Never before has online marketing been so important to businesses. And while marketing budgets may appear to be an easy target for businesses looking to make budget cuts. A cut in marketing activity is a short term fix that is sure to have long term consequences. Maintaining visibility …

Our world is facing a very serious challenge with the spread of the coronavirus, but there is hope on the horizon. Businesses have been greatly impacted as the economy has taken a hit. Grocery stores have been left with empty shelves while restaurants are like ghost towns. As a business owner, you’re likely looking for ways to survive the wave that has Canadians shifting their budgets. If you’re following the constant news updates about the coronavirus, you’re likely wondering if we’ll ever be able to leave our homes again. But this situation isn’t going to last forever. And your business …

Fast client response time is no longer optional. If there is a problem with your product or service, your customers expect you to resolve it immediately. Few companies meet these expectations. A recent study found that customers want responses from companies on social media within four hours, while the average response time is 10 hours. This is not a minor irritation for your customers: it directly affects your profits. A study on Twitter showed that customers are willing to pay nearly $ 20 more for their future tickets when airlines respond to their tweets within 6 minutes. And it’s not …