In my 13 years as a graphic designer, I’ve heard a lot of “Just make it look nice!” In some cases certain projects are simple and self explanatory, but graphic design is not only about making a product or service offered look nice on a pamphlet, flyer or package. There’s a lot of behind the scenes stuff going on before you can arrive at a good looking final printed product. Every project is different, but the same recipe applies to more or less all projects. A graphic designer first needs to be made aware of the service or product offered; …

I’ve heard this many times lately, ” I don’t need a website I have a facebook page ” and while this is commendable because facebook is still for now a valuable tool , I can’t say it enough how much of a mistake this is, using only facebook is not only bad its actually detrimental to your business and this is why: ( for the sake of this blog post I’ll use my favorite sushi restaurant as an example ) 1. Not Everyone Can See You Because Not Everyone Is On Facebook Sounds really simple doesn’t it ? Of course there are millions of …

In today’s world a stuffed Curriculum Vitae and a friendly smile are no longer enough to earn you a job at a company. Today it is almost guaranteed that a human resources department will look at your linkedin and facebook accounts to get a better insight on who you really are,  and although that might not give an employer a clear insight on who you are there is one thing that does. According to Workfolio 56% of all hiring managers are more impressed by a candidate’s personal website than any other personal branding tool—however, only 7% of job seekers actually have …

Musician or Band websites are a must for any artist aspiring to make it big-time. An official band website is a potent tool in marketing an artist. Websites serve as mediums that establish a potential fan’s first impression on the musician or artist. Musicians having their own websites command more attention from the public and record labels. A good musician or band website indicates a more professional image and projects the musician’s dedication to his/her craft. Also a musician or band website provides a more personal experience for the musician’s fan base, the artist can provide continuity with the other …

Back in the day… Even just ten years ago, businesses revolved around the phone book. Companies were named based on the phone book like for example AAA Remodeling, the ads were purchased in the phone book and it was one of the only references for customers to find businesses. Today, websites accomplish everything the phone book did and more. People can find countless businesses by simply searching Google, Yahoo or other search engines. You can find a business’ contact information from your iPhone. You can even buy products while in your pajamas. The internet has changed business for the better. Here and …